On St. Patrick’s Day, the Quiet Man® Irish Whiskey launched an Irish Goodbye program that urged consumers to know their limit and call it a night without breaking up the party. Through the brand’s new program, named after the “Irish Goodbye” practice of leaving a party without bidding farewell, consumers were eligible to receive a free Uber ride home by scanning a special QR code where The Quiet Man Irish Whiskey is sold. Covering locations in Alabama, Arkansas, California, Massachusetts, Michigan, Missouri, Mississippi, North Carolina, New Jersey, New York, Ohio, Texas, Virginia, Washington and West Virginia, the program was supported with a variety of point-of-sale items, such as specialty branded t-shirts, coaster and posters, to assist in promotion both on- and off-premise.

The program proved to be wildly popular, gaining the attention of consumers and media alike. Brand Manager Allison O’Brien and Missouri Field Sales Manager Dustin Parres spent the days leading up to March 17 promoting the program. In addition to being featured on TV and radio, the Irish Goodbye program was covered by Fred Minnick and other influential spirits blogs and industry outlets. But the most important statistic was the more than 1,000 consumers who scanned the code and visited the brand’s website in search of a safe ride home St. Patrick’s Day, compliments of The Quiet Man.

“The Irish Goodbye program was a huge success on many fronts,” said O’Brien. “It drove brand engagement, supported responsible drinking and reinforced the importance of getting home safely. By taking advantage of this program, people were able to enjoy our product and then quietly and safely slip away from the party when they decided it was time to leave.”

In addition to helping consumers get home safely, the brand also reminded patrons to be kind to their bartenders during hectic St. Patrick’s Day festivities.

“We have a special affinity for bartenders and their craft,” said O’Brien. “This brand was created in honor of John Mulgrew, a career bartender in Belfast for more than 50 years. John earned his nickname ‘The Quiet Man’ through his amazing ability to listen to patrons and keep their secrets. On St. Patrick’s Day, we wanted bar patrons to remember to give their bartenders the respect they’re due.”

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