This spring, Remus® Bourbon announced an official partnership with the estate of Babe Ruth that culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV).

A limited supply of 10,624 bottles, one for each of the Babe’s plate appearances, is arriving at retail in July at a minimum suggested price of $149.99 per 750 mL bottle. A QR code on the back label allows consumers to scan and find out what Ruth did in their bottle’s unique plate appearance.

“Remus Babe Ruth Reserve is a special collector’s release inspired by one of the most iconic figures in American history, the immortal Babe Ruth,” said Ross & Squibb Distillery® Brand Manager Allison O’Brien. “We’re honored to pay homage to one of baseball’s legends and give baseball fans and bourbon fans alike a unique and memorable way to celebrate America’s pastime.”

To honor Babe’s famous #3, Remus Babe Ruth Reserve blends three high-rye bourbons, which include specially selected barrels from 2016, 2017, and 2018, consisting of 49% rye, 44% rye and 36% rye bourbons, respectively. The result showcases the expertise of the Ross & Squibb Distillery in distilling and blending high-rye bourbons.

From the initial concept to the final drop bottled, Babe Ruth Reserve was a true labor of love for the Remus brand team who pulled together a host of internal Luxco® teams and external experts to bring the product to life.

“We took a thoughtful and thorough approach to creating Babe Ruth Reserve,” said O’Brien. “When we initially spoke with representatives for the Ruth family and shared our ideas, they were excited by the concept and agreed to partner with us because they knew we were going to honor The Babe’s legacy and tell an authentic, beautiful story.”

For O’Brien and her team, that authentic story began when they tapped an external agency to research each of Ruth’s plate appearances and help craft a compelling narrative and creative design that honors the man and his legendary accomplishments on the field.

“From Day One, we knew if we were going to do this, we were going to do it right,” said O’Brien. “And that meant leveraging the necessary expertise and insight to make this a truly remarkable offering.”

In addition to the collaboration with the creative agency, the Remus team also sourced a custom bottling company to craft the package. The final result is nothing short of spectacular.

Remus Babe Ruth Reserve is packaged in an ornate rectangular Art Deco-inspired glass bottle featuring an embossed baseball-diamond pattern and wooden-cork closure resembling the end of a baseball bat. The front and back labels incorporate Ruth’s signature and elements of a baseball diamond.

“It’s a legendary product – inside and out – and we are thrilled to add something so unique to the Remus brand family,” said O’Brien.

To generate excitement about the new release, Remus Bourbon is sponsoring a sweepstakes for a chance to win a trip to the 2024 All-Star Game in Arlington, Texas. The brand will also host pop-up activations leading up to the game for those surrounding the stadium. For additional information about Remus Bourbon and Babe Ruth Reserve, visit www.remusbourbon.com.