In September, Pearl^® Vodka encouraged music lovers to sip local as one of the main sponsors at LouFest, the region’s most popular music festival that takes place right in Pearl’s hometown – St. Louis, Missouri. The festival draws more than 40,000 attendees over a two day period of outdoor fun and live music. Although Pearl Vodka has been a general sponsor for the past few years, this year we took over the entire VIP section creating quite the large footprint. With big acts such as Ms. Lauryn Hill, Chris Stapleton, Big Gigantic, and LCD Soundsystem, LouFest was the place to be.

In the general admission area, a 12 foot by 12 foot Pearl-branded frame was available for festival goers to take photos as well as Adirondack chairs, branded umbrellas, and a bag toss game. In the VIP section, Pearl presented two branded bars featuring four signature cocktails created by STLBarkeep. Roughly 80 cases of Pearl Vodka were depleted over the course of two festival days for these popular cocktails. Luxco is proud that Pearl Vodka has become an iconic presence at LouFest, and we can’t get enough of the love we get from our city!