‘Dive into the New Flavors of Summer’ Made a Huge Splash

From May through September Pearl Vodka hit the streets of Denver and Indianapolis with experiential ambassador teams. The goal for Pearl was to connect and engage with consumers and to create buzz around the new summer flavors; Strawberry Basil, Lime Basil, and Vanilla Bean. The teams of ambassadors held activations in on premise and off premise accounts in both cities.  During the activations they were able to capture images, get valuable feedback on the brand, and also connect with consumers through conversation allowing them to try the new flavors before they bought. 

Promotion period: 

May 29 – September 26

Total activations: 

122 (41 On-premise; 68 Off-premise; 

        13 Special Events)

Total samples distributed: 8959

Total number of consumer engagements: 3486

Total cocktails sold: 1358

Total bottles sold: 283

Total Instagram photos: 1,750+, equating to 36,750 views

 

And once consumers ‘Discovered Pearl’, Brand Ambassadors were inundated with waves of positive comments: 

“Refreshing taste. I wasn’t sure I would like cucumber, but it’s so smooth!”

“For this price I didn’t think it was a quality vodka…was I wrong!”

“I’ve been meaning to buy Pearl, but I wanted to try it before I bought it – so many great flavors!”

“Now I know what I’m buying to make for my party this weekend!”

“This will make great summer drinks for drinking by the pool!”

“Just wonderful! Love the rich, smooth flavor!”