LUXCO NEWS

ST. LOUIS (June 27, 2023) – Let the anniversary celebration begin! El Mayor Extra Añejo Bourbon Barrel Aged Tequila is now available at retail locations across the U.S. The ultra-premium tequila, which marks El Mayor’s 25th anniversary, is distilled from Blue Weber agave and aged for 39 months in American Oak bourbon barrels. Distilled and

The new product brings a sweet-and-salty twist to traditional Irish cream ST. LOUIS (June 14, 2023) – Summer just got a little sweeter with the launch of Saint Brendan’s Irish Cream Salted Caramel. Made with award-winning, triple-distilled Irish whiskey, all-natural cream from Irish dairy farms and salted caramel flavor, Saint Brendan’s Salted Caramel brings a

ST. LOUIS (May 25, 2023) – The Premier Lacrosse League (PLL) powered by Ticketmaster, announced a multifaceted partnership with Rebel Bourbon for the league’s 2023 season, dubbing Rebel Bourbon the Official Bourbon of the PLL. "At the core of our mission to trailblaze the future of sports is a rebellious spirit to challenge the status

Latest Ezra Brooks brand-family variants now available with elevated proof and taste. ST. LOUIS (May 15, 2023) – Lux Row Distillers announced two new variants in the Ezra Brooks brand family: Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream. Both variants will reach retail shelves across the country later

The new ultra-premium tequila will be available nationwide starting in July ST. LOUIS (May 2, 2023) – To celebrate and honor El Mayor’s 25th anniversary, Master Distiller Rodolfo Gonzalez selected 25 barrels of the distillery’s oldest stock to create a unique, limited-edition tequila: El Mayor Extra Añejo Bourbon Barrel Aged. The ultra-premium tequila is aged

Latest offering from master distiller and master blender John Rempe features bourbon finished in Oloroso Sherry casks ST. LOUIS (April 20, 2023) – Lux Row master distiller and master blender John Rempe renews his annual pact with bourbon drinkers with the release of Blood Oath Pact 9 Kentucky Straight Bourbon Whiskey finished in Oloroso Sherry

Yellowstone’s $250,000 donation in 2023 will make it NPCA’s largest annual corporate donor   ST. LOUIS (March 1, 2023) – The Yellowstone Bourbon brand family announced it has renewed its partnership with the National Parks Conservation Association. As a result of the newly structured partnership, Yellowstone will donate $250,000 – making it NPCA’s largest annual

Master Distiller Stephen Beam continues family tradition of innovation with this latest permanent addition to the Yellowstone brand family ST. LOUIS (Feb. 8, 2023) – Yellowstone American Single Malt Whiskey – the newest full-time member of the Yellowstone brand family and the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam – is set

Image by David Cole.   The super-premium Añejo tequila, the third variant launched by the Dos Primos brand, will be available in March ST. LOUIS (Jan. 17, 2023) – And then there were three. The founders of Dos Primos Tequila – superstar Thomas Rhett and his cousin, Jeff Worn – are introducing the latest Dos

In 2013 when I became President of Luxco, I had been fortunate to spend 15 years with two of my industry mentors, Donn Lux and his father Paul Lux. Donn and Paul taught me, among other things, a very basic business principle – surround yourself with an excellent team and set the expectations for that

In my 21-plus years at Luxco, I have worked with – and now oversee – the teams that ensure Luxco branded spirits progress from the raw-materials stage to retail shelves or on-premise accounts. From procurement and logistics to purchasing and scheduling, our teams do everything it takes to make a case or barrel of finished

You can say Graciela Gonzalez has tequila in her blood. For more than 150 years, her family has been making award-winning handcrafted tequila in Jalisco, Mexico. Grace – as her friends and colleagues call her – represents the fourth generation of one of Mexico’s most reputable tequila distillation families. A distiller herself – the first