Summertime, and the livin’s easy. As I write, the Fourth of July is fast-approaching and many of you are planning to observe the holiday outdoors. Whether at the lake, park or hanging out in your own backyard, it’s time to kick back and enjoy a cold drink (your favorite Luxco brand, of course!), some great
Luxco is evolving with the consumer. Demand for higher-end spirits drives our focus on premium and premium-plus brands. You’ve seen this with recent innovation – the addition of a new variant in the Ezra Brooks family, Ezra Brooks 99; the limited-edition tequila El Mayor Extra Añejo Limited Edition and the latest Yellowstone variant American Single
After several years with few opportunities to engage with customers, master distillers and blenders at Lux Row Distillers™, Limestone Branch Distillery™, Ross & Squibb Distillery™ and Destiladora Gonzalez Lux™ have been chomping at the bit to get back on the road and in front of customers, key accounts and spirits-industry influencers. The past two years
A Conversation with Visitor Center Manager Vincent Clark Bourbon is booming. And according to Visitor Center Manager Vincent Clark, the interest in distillery tours and experiences is growing in popularity right along with the spirit. The past four years have seen epic swings in guest engagement due to the pandemic. Clark shares his insights on
2023 is shaping up to be a banner year for consumer engagement among Luxco’s branded spirits. Following the pandemic pause, brand-sponsored events are back in a big way. From concerts to sporting events and everything in between, Luxco brands are giving their consumers a front-row ticket to fun and festivities. DOS PRIMOS® AND THOMAS RHETT
When Luxco® founder Paul Lux wanted to produce an exceptional tequila, he turned to one of Mexico’s most reputable tequila-distillers: the Gonzalez family. With a rich history and expertise in handcrafting tequila, the Gonzalezes brought the dream to fruition – and in 1998 the El Mayor® Tequila brand was born. In the 25 years since,
