Matt Ward’s philosophy is simple: “To grow your brand, you need to engage your consumer with product tastings.” As Vice President of Brand Strategy at Penelope™ Bourbon, Matt was laser-focused on the brand’s efforts to connect with consumers, generate trial and grow sales. He met Penelope founders Michael Paladini and Daniel Polise at a trade
At a special luncheon in December, Luxco Sourcing Director Rick Angevine was honored with the 2023 Paul A. Lux Award. The award was created in 2008 to honor the memory of Luxco’s founder and recognize outstanding achievements, dedication, integrity and commitment to the company. Nominated by his peers, Rick received the coveted award – a
Connecting employees, distributors and key accounts to Luxco’s award-winning brands just got easier. Making its debut in August, “Off the Still” is a monthly news series highlighting Luxco’s marketing and sales programs. Hosted by Tony-nominated actress Taylor Louderman, each month’s news program features current and upcoming marketing and sales activation, including innovation, sponsorships, cocktail mixology,
In addition to dominating multiple spirits competitions in 2023, Luxco® brands received lots of love from influencers and industry experts alike. Here’s just a taste of what they had to say about a few of our awarding-winning brands … YELLOWSTONE SELECT KENTUCKY STRAIGHT BOURBON WHISKEY® “It’s a full-bodied, easy-sipping bourbon with a good spicy rye
After more than 40 years serving as a Case Inspector and Porter at the Luxco® Bottling plant in Cleveland, Ohio, Linda Miller called it a career this December. Initially hired in September 1983, Linda has seen many changes at the company, including new brands, new locations and new people. What hasn’t changed, however, is the
After 35 years, Luxco® Warehouse Manager Jeff Presson retired in July. Jeff’s colleagues honored their friend and co-worker with a retirement party on July 26 in St. Louis. Jeff began his career with the David Sherman Corporation in 1988 as a Bottle Inspector on the production lines and held several warehouse positions before being promoted
In October, a special luncheon celebration was held in St. Louis to recognize the 25th work anniversaries of two employees: Lux Row Distillers™ Master Distiller John Rempe and Kemper Warehouseman Matt Asinger. Donn Lux presented both men a gold Rolex watch to mark their years of service to the company – a tradition started by
Since February 2019, Eric Winter has served as the Brand Manager for the Lux Row Distillers™ portfolio, supporting the Rebel Bourbon®, Ezra Brooks®, David Nicholson®, Daviess County® and Blood Oath® brands. In his role Eric handles a host of responsibilities, including developing brand strategies, implementing advertising and marketing programs, coordinating activities with agency partners and
For more than four decades, Linda Miller has been a constant presence at the Luxco® bottling plant in Cleveland, Ohio. Working as Case Inspector and Porter since September 1983, Linda ensures every order is accurate and complete prior to leaving the plant. It’s a nonstop, busy job that requires both efficiency and attention to detail.
