Introducing the re-launch of the original formula of Purple Passion! This revival will take the place of the current formula and packaging, and includes an improved, carbonated taste, enhanced packaging, and focused support to help you sell-in this new SKU.
Now is the time to start preparing for the Summer selling season, and what better way than to participate in the 2014 Salvador’s Summer Program!
This year, Luxco Marketing is offering a program to help you sell-in more cases and increase off-premise placement. Program items include; fun branded items targeted for on-premise distribution and impactful case cards and shelf talkers for off-premise.
The 2014 Spring/Summer rebates are now available for ordering on the new www.ShopLuxco.com and allocated to each DM accordingly. You can access these via the “Shop By Product” link in the top navigation, and must be logged in to view.
In this edition of Marketing Infusions, Steve Einig, Chief Marketing Officer, breaks down 2013 efforts and marketing and brand plans for 2014 and beyond.
Luxco has always prided itself on being on the cutting edge of technology and ensuring its digital presence is felt throughout the industry. The next generation of Luxco’s digital world is certainly no exception!
Introducing the all-new Luxco.com, Trade Dashboard, and ShopLuxco.com Merchandise Stores!
The year 2014 will mark the 50th Anniversary of Lord Calvert Canadian Whisky being a true 100% Canadian Whisky. What may sound odd at first, for a brand that’s legacy dates back to 1890, makes more sense when you understand the full history of the brand.
There is something about Luxco that tends to bring good people back time and time again, and Jessie Haupt is no exception! Read this profile to read more!
In late October, Donn had the chance to visit our importers in Tokyo, Japan. The Royal Liqueur Company is the importer of St. Brendan’s and has developed a small business there in the culinary market. Our main importer is the Fuji Company, who imports the full line of Ezra Brooks whiskies.
As Luxco has redefined our Mission and Values, we realize that everything we have done and everything we will do requires us to work hard, think outside the box, and continuously challenge our perceived limitations. Molly Culver, Marketing Assistant for Dark Spirits, recently competed in not ONE, but TWO ultra-marathons! Her experience greatly reflects what Luxco is doing as a company.
As Luxco’s size, relevance, and brand portfolio has grown and evolved through the years, reevaluating our corporate objectives and aspirations is a necessity to continue our successful path into the future.
Luxco’s success and culture have been built by the work of many, and that is why, in 2013, Donn awarded the Paul A. Lux award to the entire Luxco family, recognizing the power of the collective Luxco spirit rather than an individual contributor.
