I met Jerry Brey in 1990 at my first David Sherman Annual meeting at Innisbrook Resort in Tampa, Florida. I didn’t know anyone and uncertain on what to expect. Jerry came up to me at baggage claim, introduced himself and said, “come on kid follow me.” I see it as if it was yesterday.
The El Mayor Ambassador Program is designed to introduce consumers, vendors and distributors to the El Mayor brand. Prior to tasting events, there will be promotional social media posts and PR outreach to local food and beverage editors.
El Mayor Tequila, Exotico Tequila and Pearl Vodka earned eight awards at the 7th annual Spirits International Prestige (SIP) Awards competition held May 31, 2015, in Newport Beach, California.
Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias.
At Luxco’s corporate office, the faint thumping of someone briskly jogging through the office on his way to his next task is a familiar sound that everyone can relate to and associate with one employee – Scott Sowles.
Read Donn’s Q1, 2015 message to see his thoughts on the state of our business, our company, and our industry.
Paul Lux, Vice President of Meier’s, was recently interviewed by Food & Drink Magazine about why Meier’s has been able to stick around for so long in such a competitive industry.
All of the hard work put into planning in 2014 is coming to fruition in 2015. We have every kind of imaginable news for you this year – new packaging, new advertising campaigns, new item introductions, new brand introductions and a whole lot more.
In 1872, the first barrel of Yellowstone bourbon was produced by J. Bernard Dant. Since then the brand has been moved and sold a few times, finally landing in Luxco’s portfolio of fantastic brands. Now, Luxco and the descendants of Mr. Dant have brought Yellowstone back to its roots!
Joanna Nelson, a member of the Luxco family since 2013, has been an integral part of the business operations since the first day she started!
We are proud to announce the launch of the first iteration of our new limited release, ultra-premium bourbon series, Blood Oath. This brand-new craft bourbon whiskey series is unique to the market, highlighted by a different variant, or “Pact”, each year.
Our Master Distiller, Rodolfo González, has personally selected a limited number of exceptional barrels worthy of the exclusive El Mayor Barrel-Select program.
All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.
