LUXCO NEWS

New variant is second release within Yellowstone’s Special Finishes Collection ST LOUIS (March 11, 2024) – As it continues to meet demand for innovative expressions of bourbon, Kentucky-based Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask Finish. This is the latest inspiration from Limestone Branch Distillery

Handcrafted from Rebel’s traditional wheated mash bill, new extra-aged bourbon boasts a full flavor and smooth finish ST LOUIS (March 7, 2024) – Lux Row Distillers announced the introduction of Rebel 100 6-Year Bourbon, handcrafted according to the original, time-honored wheated recipe since 1849. The new addition will be available nationwide later this month at

The ultra-premium Irish whiskey variant will be available in March  ST LOUIS (March 4, 2024) – It’s the best of both worlds. Award-winning Irish whiskey from Northern Ireland and a touch of sweet Marsala wine from Sicily come together in Barman’s Code, the first in a series of limited-edition offerings from The Quiet Man Irish

New product brings the perfect pairing of coffee and cream into a traditional Irish cream  ST LOUIS (Feb. 15, 2024) – The espresso martini just got a rich and decadent upgrade with the launch of Saint Brendan’s Irish Cream Espresso. Made with award-winning, triple-distilled Irish whiskey, all-natural cream from Irish dairy farms and robust coffee

Annual release of award-winning variant hits shelves in February ROSSELLE, N.J. (Feb. 6, 2024) – It’s back! Award-winning Penelope Bourbon Tokaji Cask Finish will start arriving at retail in February. A limited-allocation of 1,900 (6-pack) cases will be available at a suggested retail price of $89.99 per 750-ml bottle. Rich and decadent, Tokaji Cask Finish

As a new year approaches, I’m planning for the next chapter in my career as the CEO of MGP Ingredients. My nearly 27 years at Luxco has been one of the most rewarding parts of my life. Not only was I able to work with both Paul and Donn Lux, but I have watched Luxco

As the Luxco family of brands continues its rapid expansion – both in terms of sales volume and in the number of new variants within our portfolio – the key role of the marketing department is to present our brands in a way that engages consumers and then encourages purchase. Given the rapid growth in

Yellowstone Bourbon® has been busy in the closing months of 2023, making significant advertising and social media investments to help pave the way for a successful 2024. In September, Yellowstone announced the rollout of three new ads and a new ad-buy strategy to expand its reach. The new ads, which began airing in the fourth

Luxco® brands took their products to the people this year, engaging in experiential efforts at large food & music festivals and concert tours. The goal was simple: educate and activate consumers in a fun, memorable setting. Following are several highlights: Thomas Rhett Tour Activation Thomas Rhett’s summer tour provided a natural opportunity to leverage the

Luxco’s family of branded spirits continued to expand in 2023 – particularly in new whiskey expressions. Lux Row Distillers™ Master Distiller John Rempe, Limestone Branch Distillery™ Master Distiller Stephen Beam and Ross & Squibb Distillery™ Master Distiller an Stirsman all released innovations within their respective brand families. Additionally, Michael Paladini, Danny Polise and the Penelope™

Matt Ward’s philosophy is simple: “To grow your brand, you need to engage your consumer with product tastings.” As Vice President of Brand Strategy at Penelope™ Bourbon, Matt was laser-focused on the brand’s efforts to connect with consumers, generate trial and grow sales. He met Penelope founders Michael Paladini and Daniel Polise at a trade

At a special luncheon in December, Luxco Sourcing Director Rick Angevine was honored with the 2023 Paul A. Lux Award. The award was created in 2008 to honor the memory of Luxco’s founder and recognize outstanding achievements, dedication, integrity and commitment to the company. Nominated by his peers, Rick received the coveted award – a