Exotico® Tequila Unbound in 2016
Following a packaging update in 2014, there is a renewed energy around Exotico® tequila, and that energy is evident in the numbers. Having experienced triple-digit growth year over year, Exotico® has been chosen as a focus brand for Luxco in 2016, which will increase its case volume by almost 200% compared to last year. Having narrowed the brand’s market focus for a more measurable impact, Exotico® has chosen Chicago, Denver, and Dallas as its key markets for 2016.