El Mayor® Tequila was recognized for its excellence in quality at the annual Spirits Selection by Concours Mondial de Bruxelles, one of the world’s most prestigious spirits competitions. El Mayor’s Destiladora González González was the only distillery to win Gold in three variants at the award competition.
In September, Pearl® Vodka encouraged music lovers to sip local as one of the main sponsors at LouFest, the region’s most popular music festival that takes place right in Pearl’s hometown – St. Louis, Missouri. The festival draws more than 40,000 attendees over a two day period of outdoor fun and live music.
The Paul A. Lux Award was created in 2008 to recognize valuable individuals for outstanding achievement, dedication, integrity, and commitment to Luxco. The award was named after Paul A. Lux, the founder of Luxco/DSC, as a tribute, honoring his vision and legacy.
Deneice Voss is a well-known personality at Luxco’s Cleveland division. Having worked there for 44 years, she has seen most of her co-workers join the company and even had a hand in hiring some of them. After high school, Deneice worked for the FBI and then a printing and office supply company before joining what was then called Paramount Distillers in Cleveland in December of 1972. When she joined the company, she was an administrative assistant to the president, Robert Gottesman, where she assisted with daily tasks, as well as helped interview
potential employees.
About five years into his career at Luxco, Tucker became a Glass Dumper, manually loading the production lines with glass bottles for filling. He has been perfecting this job ever since.
The Rebels Uncaged promotion ended on September 30th with more than 400,000 entries, and the four lucky winners of the custom café racer motorcycles have been announced!
Luxco sponsored the Arch Grants Gala this year, celebrating the organization’s fifth anniversary and naming this year’s honoree. Arch Grants is a nonprofit organization that accelerates economic development by providing grants and pro-bono support services to entrepreneurs in St. Louis. The organization is crucial in attracting innovative entrepreneurs to the region and to inspire the next generation of civic leaders.
Construction at Lux Row Distillers is full speed ahead! The grading of the area is complete, as are the foundations and footings on which the building will eventually sit. All of the underground utilities are in place as well as the electrical framework, and the gravel base for roads and parking lots have also been finished. In the coming weeks, the steel work will be finalized, creating the main framework of beams and columns for the building.
It’s no secret that Luxco’s whiskey portfolio is receiving more attention year over year. One way for us to highlight these brands is through trade shows and activations dedicated solely to whiskey in order to interact directly with those who feel passionate about the spirit. In the month of November, we had a strong presence at two well-known events – WhiskyFest and Whiskey in the Winter.
As one of Luxco’s focus brands in 2016, Exotico® Tequila launched a concentrated marketing campaign this summer in three key markets: Dallas, Denver, and Chicago. Debuting its new creative look, the campaign involved a large-scale experiential sampling program and strategic placement of radio ads around key holidays
Congratulations to Rob Boas on being awarded the Paul A. Lux Award. Since Luxco’s purchase of Paramount Distillers in late 2011, Rob has been a great leader in heading up all of our efforts in Cleveland. He has carried the Luxco flag proudly and has worked closely alongside David, Chris, and Craig to accomplish some rather lofty capital projects and production requirements. All along, he simply did his job and got it all done…on time! Well done Rob!
You could call him Luxco’s jack of all trades, but most refer to him as Dale Naumann. Having worked on the line, in bottle dumping, in processing mixing juice, and currently on the palletizer, Dale has performed nearly all of the warehouse jobs at Luxco.
