LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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April 6, 2018

SALVADOR’S® LAUNCHES TWO NEW EXCITING FLAVORS

Everyone’s favorite ready-to-drink margaritas, Salvador’s®, is launching two new innovative flavors to join its lineup of cocktails – Spicy Lime Margarita and Top Shelf Strawberry Margarita. The Spicy Lime Margarita is the newest addition to Salvador’s flagship line of products. Made with tequila and triple sec, it offers just the right kick of spice and

REBEL YELL® LAUNCHES REBEL & RECORDS CONTEST

Rebel Yell® Bourbon is now spinning its nationwide Rebel & Records Contest, inviting Rebel Yell fans to share a photo of themselves “Letting Your Rebel Spirit Be Heard” to www.rebelandrecords.com for a chance to win one of more than 1,000 music-themed prizes. Three grand prizes will be awarded based on creativity, uniqueness, personality, communication of

EMPLOYEE SPOTLIGHT: MARLA MENDEZ – DIVISION MANAGER

As Division Manager of the Pacific Northwest, Marla Mendez covers Washington, Alaska, Hawaii, and Nevada. Marla works closely with all departments at the distributor in each state to implement pricing and programming for Luxco brands, and to grow cases and gross margin. Marla started with Luxco as a promoter for Washington and Oregon in 2009,

EVERCLEAR® ENCOURAGES CONSUMERS TO GET CREATIVE

A clean slate, a blank canvas, and endless potential – three ways to describe the many benefits of experimenting with Everclear in mixology. The higher alcohol content, and clean taste, gives Everclear® an edge in its ability to extract flavor, making it ideal for infusions. Everclear continues its Make It Your Own campaign, highlighting the

LUX ROW DISTILLERS™ UPDATE

Lux Row Distillers™ has had a busy winter as the distillery continues to make progress toward its grand opening this spring. It’s hard to believe that less than two years ago, we were just planning our ground-breaking ceremony. This winter, all of the distilling equipment was installed and prepared to start distilling some of Kentucky’s

OUR CHAIRMAN HAS SOMETHING TO SAY

Happy 2018 to everyone, and I hope you had a great holiday and New Year! Thanks to all Luxco staff, vendors, suppliers, distributors, and retailers for your assistance towards another successful 2017 for Luxco. 2017 turned out to be a difficult year versus our forecasts, mainly due to the unstable agave market in Mexico and

March 12, 2018

Blood Oath Series Continues With Release of Pact No. 4

Fourth expression in ultra-premium series debuts with commemorative packaging (St. Louis) March 12, 2018 – The fourth installment of the acclaimed Blood Oath ultra-premium bourbon series – Pact No. 4 – has launched this month. Blood Oath combines rare, top-notch bourbons, blended and bottled by hand for a distinctively exclusive and unimagined Kentucky straight bourbon
February 26, 2018

2018 Rebel Yell® Bourbon Single Barrel Now Available

Highly acclaimed and aged 10 years, 2018 allocation offered in limited quantity (ST. LOUIS, MO) February 26, 2018—Rebel Yell® Kentucky Straight Bourbon Whiskey has released its 2018 allocation of the award-winning Rebel Yell Single Barrel. At 100 proof, the original time-honored Rebel Yell recipe is meticulously aged in charred oak barrels for 10 years, building
January 10, 2018

10 YEAR SINGLE BARREL RANKS NUMBER 12

Coming in at No. 12, Rebel Yell 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was included on Whisky Advocate’s Top 20 Whiskies of the Year list. This prestigious list encompasses the highest ranked whiskies – those that are best in class for their style and that generate excitement among the whiskey community. “Stellar caramel

January 9, 2018

LUXCO® ANNOUNCES THE SALE OF CINCINNATI-BASED MEIER’S WINE CELLARS

This fall, Luxco announced the sale of Meier’s Wine Cellars to Paul T. Lux, grandson of Luxco’s founder. Paul has been the President of Meier’s Wine Cellars since Luxco’s acquisition in late 2011. “I am pleased with what Meier’s has been able to accomplish under the direction of Luxco,” said Paul. “Meier’s will continue to

January 8, 2018

LUXCO® AT LOUFEST

Once again, Pearl® Vodka was represented at LouFest in St. Louis as the festival’s official vodka sponsor. With over 30 bands across four stages, LouFest draws in more than 45,000 people in attendance over a two day span, making it one of the region’s most popular music festivals. The iconic Pearl Vodka 12’ by 12’

January 6, 2018

EMPLOYEE SPOTLIGHT: JIM MORAN, STATE MANAGER – MICHIGAN

As State Manager of Michigan, and Certified Spirits Specialist, Jim Moran oversees Luxco’s day-to-day business throughout the state. He works with Republic National Distributing Company – Luxco’s distributor partner in Michigan – to ensure it is executing on Luxco’s goals and objectives and driving business forward. Jim started as a field sales representative in 2007,

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