LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 23, 2018

EXOTICO® TEQUILA: A BIG PRESENCE AT THE NIGHTCLUB AND BAR SHOW IN LAS VEGAS

In March, Exotico® Tequila participated as a sponsor at the Nightclub and Bar Show in Las Vegas which is the largest gathering of on-premise professionals in the country! More than 4,000 samples of Exotico Tequila were shared with consumers and industry professionals during the event. The Nightclub and Bar Show is a one-stop-shop to learn

LUXCO SUPPORTS PEDAL THE CAUSE™

Pedal The Cause™ was founded in 2010 as a cycling challenge with the bold model of using 100% of public donations to fund world-class cancer research at the Siteman Cancer Center and Siteman Kids at St. Louis Children’s Hospital. This wonderful organization has raised more than $19 million in the past nine years and has

LUXCO® ACQUIRES CONTROLLING INTEREST IN NICHE DRINKS

In April, Luxco® announced that the company was acquiring a controlling interest in Niche Drinks, the specialty liqueur company in Derry, Ireland, that has been a long-time partner in the creation of Saint Brendan’s® Irish Cream and The Quiet Man® Irish Whiskey. Niche Drinks and Luxco are also partnering to build an Irish whiskey distillery

LIMESTONE BRANCH DISTILLERY HOSTS THE LUXCO® SALES TEAM

While in Kentucky for the Lux Row Distillers™ grand opening, the Luxco® sales team spent a morning at Limestone Branch Distillery, where they learned more about the distillery’s portfolio of products. The group toured the distillery, led by Ambassador Stephen Fante and Limestone Branch Head Distiller Steve Beam, before tasting some of their Kentucky-only blends.

OUR CHAIRMAN HAS SOMETHING TO SAY

Let me first congratulate Randy and Glenn on their respective anniversaries (page 9)!  We have such a great group of individuals (and families!) that have all practically grown up together here at Luxco®. It seems the multi-decade anniversaries just keep coming and coming which is a pleasure to witness and to be a party to.

LUXCO® SPONSORS AND SUPPORTS WOMEN OF THE VINE AND SPIRITS

Once again, Luxco® was a silver sponsor for the Women of the Vine and Spirits Global Symposium – an organization focused on the empowerment and advancement of women in the alcoholic beverage industry. Attendees met and networked with influential women in the industry, including senior executives, marketing professionals, on- and off-premise managers, and bartenders. The

April 6, 2018

YELLOWSTONE® BOURBON SUPPORTING AMERICA’S NATIONAL PARKS

This year, Yellowstone® Bourbon will be launching a cause marketing program that harkens back to its iconic roots, as the bourbon was originally named after Yellowstone National Park in 1892. There are over 400 National Park sites across the country, and together they welcome more than 300 million visitors per year! Yellowstone Bourbon and Limestone

BLOOD OATH® PACT NO. 4

The 2018 Blood Oath® release, Pact No. 4, is a masterful union of three well-bred Kentucky straight bourbons that come together for a unique and complex flavor profile. The first is an extra aged 12-year-old bourbon that provides a mellow, smooth finish with deep oak undertones, while the second is a rich 10-year-old bourbon that

EMPLOYEE SPOTLIGHT: SCOTT SOWLES – IT SPECIALIST

Born in Colorado Springs, Colorado, IT Specialist Scott Sowles has lived in 49 of the 50 states, thanks to being a military brat, he says. After settling down in Missouri in 1993, Scott is proud to call St. Louis home. He has worked in Luxco®’s IT department since 2010, where his primary responsibilities are to

LUXCO® BRANDS RACKING UP INDUSTRY AWARDS

The awards just keep coming for our Luxco® brands! The 2018 Growth Brand Awards from Beverage Information Group includes awards for Rebel Yell® Whiskey, Exotico® Tequila, Juarez® Tequila, and Ezra Brooks® Whiskey. These brands will be featured in the March/April issues of Beverage Dynamics, Cheers, and StateWays and recognized by the industry at the next

CRAFTING COCKTAILS AT THE SAN ANTONIO COCKTAIL CONFERENCE

Limestone Branch Distillery mixed, poured, and sipped with some of the country’s top bartenders and cocktail aficionados at the San Antonio Cocktail Conference (SACC) in January. During the Saturday Tasting Suites, Limestone Branch Distillery Ambassador, Stephen Fante, captivated audiences with the distillery and brand story, while Master Distiller, Steve Beam, explained the intricacies of craft

LUXCO® IN THE COMMUNITY REMEMBERING JERRY BREY

Jerry Brey was a beloved member of the Luxco® community throughout the 36 years he worked for the company, and one of the few employees in the company’s history lucky enough to work for all four generations of Luxco owners. Whether he was running distributor houses for the Lux family in Missouri, overseeing the Midwest

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