2019 has been a big year for Salvador’s®! The brand recently celebrated the launch of its new Salvador’s Original Margarita 12oz Slim Cans, sold in 4-packs and made with premium blue agave tequila, triple sec and other natural flavors. Overall, the Salvador’s brand has seen a 25% case increase from this time last year. To
Exotico® Tequila has partnered with the Arizona Diamondbacks to bring award-winning, 100% agave tequila to baseball fans during the 2019 season. This spring and summer, Chase Field attendees can enjoy refreshing margaritas (frozen or on the rocks) at concessions in the Main Concourse, as well as on branded carts and from margarita vendors throughout the
The Luxco®, Lux Row Distillers™ and Limestone Branch Distillery™ brand portfolios earned a combined 19 awards at the 19th annual San Francisco World Spirits Competition (SFWSC) held March 22nd through 24th, 2019. The brands honored include: El Mayor® and Exotico® Tequilas; Minor Case Rye Whiskey; Yellowstone®, Ezra Brooks®, Rebel Yell® and David Nicholson® Kentucky Straight
Lux Row Distillers™ has entered its second year of welcoming a select group of influential bartenders for Camp Runamok 2019, a well-respected summer camp that focuses on education, charity, and community building within the industry. Narrowed down from almost 3,000 applicants, 150 bartenders are chosen each session to immerse themselves in the American Whiskey culture.
WORLD SPIRITS COMPETITION Old Ezra® 7 Year Barrel Strength earned the Double Gold medal at the 2019 San Francisco World Spirits Competition in March and was named the Best Straight Bourbon/Best in Class – the two highest honors available in each category. A highly experienced judging panel tastes and evaluates every product on an individual
The rolling green hills of Ireland were the perfect backdrop for the Southern Glazer’s Wine and Spirits team members from Pennsylvania, Ohio and New Hampshire for a recent incentive trip. The trip to the Emerald Isle, hosted by Luxco® and Niche Drinks, included a few days of education and some fun. Some of the highlights
Luxco® has been a sponsor of the Women of the Vine & Spirits organization for several years. This organization is focused on the empowerment and advancement of women in the alcoholic beverage industry. This year, Graciela González, Fourth Generation Distiller at Destiladora González González (DGG) and Brand Ambassador, was asked to conduct a one-hour live
In 1984, Mark Pirtle joined Luxco® after a recommendation from a neighbor. In his 35 years at the company, he has seen almost all facets of Luxco’s Kemper plant and knows it like the back of his hand. Mark started out as Miscellaneous, spending his first few years at Luxco stacking full cases off the
This spring, after 42 years of service to Luxco®, Rick Hallquist retired and has spent the last few months getting used to a slower pace in life. “I still keep checking my email several times a day expecting to see the usual 100+ emails I was used to getting every day but they are not
A Boston native, Tracy Murphy joined the Luxco® family in January of 1999 as a Division Manager and has been representing our award-winning brands on the East Coast for 20 years. As Division Manager, she works closely with distributors on pricing, programming and incentives in Massachusetts, New Jersey, New York and Delaware. “My job involves
Born and raised in St. Louis, Eric Pikey joined Luxco® in December of 2007 as the MRO (Maintenance, Repair, Operation) Buyer Assistant. In his time at the company, he then was promoted to MRO Buyer and is currently the MRO Purchasing Manager. In this role, he is responsible for all indirect purchasing at the Kemper
