Little did any of us realize how our world would change as we entered the second quarter of 2020. As issues around the COVID-19 pandemic began to unfold, we faced many challenges related to our business. It is during times like these that any organization is “put to the test” and challenged to press forward
During the stay-at-home order in April, Ezra Brooks® Bourbon teamed up with country music artist Matt Stillwell to bring live music to the St. Louis community with a series of mobile, curbside concerts. The “Stay Home Tour” not only encouraged St. Louisans to stay home and practice social distancing, but also spread some cheer and
Daviess County® Kentucky Straight Bourbon, the newest brand released by Lux Row Distillers™, was introduced in the first quarter of this year. Launch parties were held in New York City as well as in Bardstown and Owensboro, Kentucky. First, Lux Row Distillers hosted a “hometown launch” of the new bourbon in Bardstown, also known as
There’s no doubt the COVID-19 pandemic has affected nearly everyone across the globe, including our beloved hospitality industries. To help support communities during this time, year to date Luxco® has donated more than $130,000 to support various organizations and agencies that have been impacted by the coronavirus crisis. As the pandemic hit, Luxco saw an
On May 6th, Luxco® partnered with Aero Charter Jet Center to provide much needed assistance to the Endangered Wolf Center in Eureka, Missouri. The center’s mission is to preserve and protect wolves and carefully reintroduce them into the wild. Most recently, the Endangered Wolf Center needed assistance fostering the birth of newly born wolf “pups”
In February, El Mayor® Tequila and Limestone Branch Distillery™ sponsored the 49th Annual Honda Classic golf tournament in West Palm Beach, Florida. At the tournament, the brands sponsored a pavilion named “The Tavern on 16”, which was on the 16th hole of the course. At the pavilion, attendees were able to watch the tournament and
Sara Downard joined Luxco® in 2012. In the past eight years, she held several positions within the Marketing Department and most recently served as the Marketing Manager for national and international accounts. Sadly, in early April, after a long battle with colon cancer, Sara passed away. Originally from the Lake of the Ozarks area in
The Luxco® and Lux Row Distillers™ brand portfolios earned several awards at the 20th annual San Francisco World Spirits Competition (SFWSC) held in March 2020. The brands honored with a Double Gold medal include: Rebel 10-Year Single Barrel Bourbon and David Nicholson® 1843. The brands receiving a Gold medal include: Rebel 100 Kentucky Straight Bourbon,
El Mayor® Tequila hosted some fun virtual happy hours in April to provide entertainment during stayat- home orders. El Mayor Tequila partnered with Natalie Migliarini of Beautiful Booze to host a virtual happy hour live on Instagram where she shared her thoughts on tequila and created two unique cocktails for viewers to make at home.
Throughout 2020, consumers will notice new label updates for some of our high volume brands – Juárez® Tequila, Azteca® Tequila and Dark Eyes® Vodka. Juárez Tequila was the first brand acquired by Luxco® (the David Sherman Corporation) in 1960 and holds a special place in Luxco’s history. This year, the brand got a label refresh
For the first time ever, you can find Yellowstone® Bourbon running on TV commercials. The 15- and 30-second airings began during the season three premiere of Paramount Network’s show Yellowstone – ranked the No. 1 drama on cable TV last summer with more than three million viewers per episode. The show features Kevin Costner as
