Luxco’s latest acquisition includes three Irish brands previously owned by Castle Brands, Inc. Brady’s Irish Cream, Boru Vodka and Celtic Honey will be added alongside Luxco’s Irish portfolio of St. Brendan’s® and The Quiet Man. “The addition of these three brands allows us to further strengthen our presence in the growing Irish segment and allow
Luxco’s tequila portfolio earned high marks at the 12th annual Spirits International Prestige (SIP) Awards competition. El Mayor® and Exotico® Tequila were both honored with Gold or Double Gold Awards. Most notably, El Mayor Cristalino won its first award, taking home the Double Gold medal and the impressive Innovation Award. The Innovation Award applauds spirits
BACKPACKER magazine’s Get Out More Tour has turned into Get Out More TV for 2020! This year’s tour has been transformed into a 15-week digital series. The series was created to spark the adventurous spirit of outdoor enthusiasts. Each episode features a different regional backpacking destination and highlights skills every backpacker should know. As part
El Mayor® Tequila has launched a new limited edition variant, El Mayor Extra Añejo Rum Cask Finish. This new addition to the award-winning family of products is an ultra-premium handcrafted extra añejo tequila, aged a minimum of three and a half years and finished in rum casks for an added layer of flavor. “We are
Luxco® is excited to announce the launch of three new YouTube channels hosted by our favorite spirit enthusiasts: John Rempe, Michele Reina and Dustin Parres. With the popularity of YouTube growing, consumers are turning to this platform for cocktail recipes, information and overall entertainment. “Our goal with these YouTube channels is to engage with our
The 2020 Yellowstone® Limited Edition Kentucky Straight Bourbon hit shelves beginning in September, just in time for National Bourbon Heritage Month. This year’s release features a 7-year-old straight bourbon finished in French Armagnac barrels, bottled at 101 proof. The new release brings a soft leather aroma with hints of honeydew melon, as well as vanilla
Just in time for the holiday season, Ezra Brooks® will be offering two new special holiday VAP gift sets for consumers to enjoy. The Ezra Brooks gift set will include a 750mL bottle of Ezra Brooks Kentucky Straight Bourbon Whiskey, an Ezra Brooks branded rocks glass and a sphere-shaped ice mold for perfect bourbon sipping.
Luxco® is excited to announce the launch of a new product, Smackers® Liqueur. Bottled at a smooth 100 proof in 100mL bottles, Smackers Liqueur is an intense new product with mouthwatering flavors that hit shelves in August. This refreshing liqueur is ideal for mixing or drinking straight up for a refreshing treat. Flavors include cinnamon,
When Theresa Koester was growing up in West Texas, barrel-racing and working in the hayfields, she had no idea she would spend more than three decades working in the spirits industry and living in St. Louis. Yet, this past August, Theresa celebrated her 35th anniversary as a member of the Luxco® family. After graduating high
Kelsey has been with the Lux Row Distillers™ team since before the distillery opened in the spring of 2018. She began as a Tour Ambassador and recently moved into the role of Bourbon Barrel Program Coordinator. In her current role, Kelsey coordinates barrel selections, samples barrels, controls inventory and hosts barrel selections. Recently, she has
Mark O’Brien joined the Luxco® team in November of 2010 as an inspector at the Kemper plant in St. Louis. Over the last 10 years, he has worked on a variety of tasks and currently works as a packer on all lines. Mainly he works on the “E” line, which is where the plant runs
