As sales of Yellowstone® Select bourbon continue to climb, the brand is upping its advertising game as a critical component of its media efforts for 2021. These efforts include new ad creative appearing as part of an expanded national media buy for 2021. Leveraging Yellowstone Select’s “bourbon for all” branding, the new ad showcases Yellowstone
On the heels of the successful launch of Blood Oath® Pact No. 7 this past spring, Lux Row Distillers™ announced the release in September of the second Blood Oath Trilogy series – just in time for the holidays. This latest Trilogy series features Pacts No. 4, 5, and 6, reserved at Luxco® since 2018, 2019,
Mark Pirtle has lived the saying: “If you enjoy what you do, you will never have to work a day in your life.” After 37 years as an employee in Luxco’s production facility, Mark is calling it a career. For nearly four decades, Mark has served in various capacities at Luxco® – “everything but warehouse
Dubbed the “bar and nightlife event of the year,” the Nightclub & Bar Show returned to Las Vegas this past summer, and two Luxco® tequila brands, Exotico® and El Mayor®, were on hand. Brand ambassadors served two specialty cocktails – Exotico Grapefruit Paloma and Tequila Cold Brew featuring El Mayor – and offered neat pours
Blake Sergot joined Luxco® in 2018 as the Florida Division Manager and currently serves as the East Business Unit Manager. In his role, he provides support for the Division Managers in the East Business Unit and the 20 states that fall under the Luxco Branded Spirits umbrella. “My goal is to help our team succeed,”
Since September 2019, Kimberly Baldwin has worked as a Receptionist for Luxco®. In her role, she is the welcoming face and voice of the company, spending her days greeting visitors and answering calls. In addition, Baldwin assists the HR team, sends out sample orders, and ensures the inventory in the Sales & Marketing team’s Remnant
