LUXCO NEWS

Lux Row Distillers has turned 4-years old! To celebrate the momentous occasion, and commemorate our first batch of distillate turning that ever-important age, a small “dumping ceremony” was held on at the distillery on Monday, January 31st. The ceremony was attended by all front- and back-of-house Lux Row employees, as well as members of Sales, Marketing, and Operations

For a limited time, bottles of Yellowstone Select Bourbon will feature one of six different scenes from the park that first inspired the brand in 1872   ST. LOUIS (Jan. 6, 2022) – Limestone Branch Distillery is celebrating the 150th anniversary of the Yellowstone bourbon brand by debuting the Yellowstone Select Landmark Edition Bottle series,

Cheers to another phenomenal year! 2021 was an incredible year for Luxco, our employees, and business partners. As our mission statement states, “We are Mindful of the Past, yet Focused on the Future.” We can’t wait to share with you the great work and programs we have planned for 2022. In this issue of the

What a year we’ve had in 2021! The year brought opportunities, challenges, and ultimately, extraordinary sales success for Luxco. That success can be attributed to a simple constant: TEAMWORK. Despite volume spikes, retail load-ins, supply-chain issues, and even glass shortages, our sales teams, along with our distribution partners, have persevered to push sales to new

This fall, the distilling home of George Remus® Bourbon and Rossville Union® Rye Whiskey in Lawrenceburg, Indiana, wrote a new chapter in its illustrious 174-year history! Ross & Squibb Distillery™ now takes its place next to fellow branded Luxco® distilleries, including Lux Row Distillers™, Limestone Branch Distillery™, Destiladora González Lux, and Green Hat® Distillery. Like

Lux Row Distillers™ – home of Ezra Brooks®, Rebel®, Daviess County®, David Nicholson®, and Blood Oath® bourbon brands – is undergoing a $4 million expansion to allow the distillery to operate 24 hours per day and increase its capacity by 75 percent. With more than 18,000 square feet, ten barrel warehouses at capacity, and a

This fall, the newest Daviess County® bourbon variant joined the fold. Daviess County Double Barrel Bourbon – a small-batch bourbon featuring the Daviess County brand family’s traditional mixed mash bill and finished in fresh Missouri White Oak barrels with #2 char and toasted heads – hit retail shelves across the country this September. Created by

Two of Luxco’s award-winning distilleries can each chalk up one more distinction: placing among the top honorees in USA TODAY’s annual 10Best Readers’ Choice Awards. Since 2013, USA TODAY has enlisted a group of experts to select the top 20 nominees in contests covering food, drink, lodging, destinations, travel gear, things to do, etc. The

Dos Primos® Tequila co-founder and country star Thomas Rhett resumed touring this year, and the brand made the most of it. In select markets, Dos Primos supported the tour with paid media, branded truck wraps, and on-and off-premise events. Throughout the tour, Thomas Rhett frequently promoted thebrand on social media and wore brand merchandise to

At a dinner attended by senior Luxco® leadership, MGP COO and President of Luxco Branded Spirits David Bratcher presented the 2021 Paul A. Lux Award to Jon Stowell, Luxco’s Northwest Division Manager responsible for territories including Idaho, Montana, Oregon, Utah and Wyoming. Nominated by his peers, Jon received the celebrated annual award – a glass

Mark your calendars for January 17th, National Bootlegger Day and, more importantly, the Remus Repeal Reserve® Collectible Gift Box launch! This unique collection of limited-release bourbons is housed in a false-book-front gift box reminiscent of a Prohibition-era speakeasy. It features four 375mL bottles of Remus Repeal Reserve – from Series I, II, III, and IV.

Following are examples of what some of the Luxco® sales and brand teams are doing to grab attention at retail. Lux Row Distillers™ in Florida Total Wine & More customers in Florida couldn’t help but notice standalone towers designed to look like the iconic still at Lux Row Distillers and featuring 11 different Lux Row