Luxco® parent MGP is lending support to an industry-wide campaign aimed at preventing underage drinking in the United States. The ‘We Don’t Serve Teens’ campaign reminds communities – from parents to on- and off-premise retailers – that everyone plays a role in keeping alcohol out of the hands of young people.

‘We Don’t Serve Teens’ utilizes social media, point-of-sale materials and an online presence to educate and provide strategies to discourage selling, serving or supplying underage drinkers.

The campaign is featured across the Luxco family of premium spirits including Yellowstone® Select Kentucky Straight Bourbon Whiskey; El Mayor® Tequila; and Remus® Straight Bourbon Whiskey, as well as Everclear® and Salvador’s®. Lux Row Distillers™ and Limestone Branch Distillery™ also will promote the campaign, as will the MGP Distillery Collective Facebook page and the Luxco and MGP LinkedIn pages.

“While teen drinking has declined to historically low levels over the past 25 years, the partners in the ‘We Don’t Serve Teens’ initiative want to keep those numbers moving in the right direction,” said MGP CEO and President Dave Colo.

A recent survey indicates there is more work to do in this regard. According to the December 2021 Monitoring the Future Survey, 77% of high school seniors reported that alcohol was easy to get, if they wanted some. Additional research provided by ‘We Don’t Serve Teens’ found that 85% of respondents “do not think that teens buy alcohol themselves.”

“MGP is proud to be a part of the ‘We Don’t Serve Teens’ initiative,” said Colo. “This timely education and awareness effort continues our longstanding commitment to be a good corporate citizen and a good neighbor.”