Luxco’s latest acquisition is no ordinary liquor brand. VEEV^® Spirits, formerly a Los Angeles-based company, was purchased in March from its founders Courtney and Carter Reum. VEEV^® offers an all-natural product lineup including VEEV^® Spirit, a 70 proof vodka alternative, and VitaFrute Cocktails by VEEV^®, the first line of certified organic ready-to-drink cocktails. Originally launched in 2007, VEEV^® was ranked among the 250 fastest growing companies in the U.S. by Inc. Magazine, in addition to being named one of Beverage Information’s Rising Stars.

VEEV^® Spirit was created as a better alternative to vodka by using top of the line natural ingredients such as acerola cherry and Brazilian acai berry. VEEV^® reinvented the ready-to-drink category in 2012 when they launched VitaFrute Cocktails by VEEV^®, an all-natural line of cocktails that can be poured over ice and enjoyed in a moment’s notice. 

An active member of 1% for the Planet, VEEV^® donates 1% of topline sales to environmental initiatives. “We believe in Carter and Courtney’s vision and are thrilled to be adding these brands to our portfolio,” said David Bratcher, President and COO of Luxco.

“VEEV^® and VitaFrute’s premium quality, progressive positioning, and commitment to sustainability resonate with today’s millennial drinkers. The brands are a perfect fit for our established portfolio of rapidly-growing products.”