Luxco’s “Pick Your Paradise” Sales Incentive Program will give qualifiers a tough decision: a Mexican beach vacation at an all-inclusive resort off the Riviera Maya, or a chance to play golf in Ireland on the northern coast. 

The new program will help get 2016 off to an exciting start and build momentum with distributors by focusing their efforts, involving them in the process and giving them
more flexibility. 

Luxco will provide marketing investment and support for both on- and off-premise distribution, along with a ‘fast start’ program activation playbook that includes tactics for each brand: Saint Brendan’s, Quiet Man, Everclear, Exotico and Rebel Yell. POS and merchandising vehicles, along with experiential opportunities, social media engagement and rebate programs will all be a part of this strategic support. 

For the winners, the most difficult part of the “Pick Your Paradise” program will be deciding where they want to go!