Employee Spotlight – Bridget Fitzgerald – Field Sales and Event Execution Manager
Bridget Fitzgerald joined Luxco® in June 2023 when Penelope® Bourbon was acquired. She currently serves as a Field Sales and Event Execution Manager, which is part of The Sales Enablement Team. In her role, she provides support to the sales team for the company’s off-premise tasting program for Penelope and other focus brands. In addition, she helps to execute events with members of the sales team in their respective markets.
Bridget’s day-to-day responsibilities include working directly with Luxco’s multiple tasting agencies and independent partners to ensure they have the information and direction they need so the tasting program is set up for success and runs smoothly regardless of the market.
“The most challenging part of my job is every single market and agency works differently,” said Bridget. “It’s not a one-size-fits-all type of situation, so I need to be fluid and organized at the same time. There are consistently a lot of moving pieces to manage.”
For Bridget, the coordination is all worth it, especially when she’s in the field at tasting events talking with brand superfans.
“To be at an event and hear someone appreciate all of the small details, and go on to tell me about why they love Penelope – or another one of our brands – always makes me feel so proud,” she said.
In her free time, Bridget loves to spend time with her husband and their kids. Bridget and her family enjoy listening to live music, attending sporting events and spending time at the beach.
What is your favorite movie?
It’s a toss-up – either About Time or Crazy, Stupid, Love
What is your favorite cocktail?
My favorite cocktail is always The Nellie: Penelope Bourbon Four Grain with Strawberry Lemonade
Name three celebrities/famous people you’d want to invite to your cocktail party.
Bruce Springsteen, Tina Fey and Michael Jordan
What is your dream vacation?
Anywhere tropical and quiet
What is the best word to describe you?
Grateful
What is the best advice you have ever received?
Stand for what’s right, even if it means standing alone.
