It was an experience to remember. El Mayor® Tequila was the only spirits exhibitor at the Bollare Desert Dreams influencer event – a three-day exclusive sampling and gifting experience for social content creators held March 26-28 in Los Angeles ahead of the famous Coachella Music and Arts Festival. El Mayor was featured alongside some of the most desired brands in beauty, fashion and wellness.

“For this year’s iconic ‘Taste of Luxury’ campaign, we’re celebrating El Mayor as a curator of luxury living,” said Luxco® Tequila & White Spirits Brand Manager Kayleigh Longo. “Our goal is to bring our distinct sense of style directly to our audience and align ourselves with brands, events and opportunities that celebrate everyday moments. The Desert Dreams experience was a bullseye for us.”

Master Distiller Grace Gonzalez, DGL Distillery, was on hand to speak with attendees as they sipped El Mayor specialty cocktails. During the invite-only event more than 75 cocktails were enjoyed.

“It was an incredible opportunity to showcase our award-winning El Mayor brand and share my love and knowledge of tequila with such an influential audience,” said Gonzalez. “Everyone who stopped by was very complimentary of El Mayor and interested in learning a little bit more.”

From station design to activation and engagement, El Mayor’s appearance at Desert Dreams was made possible through the collaboration of multiple Luxco teams working closely with the communications and style team at Bollare and UpBrand.

“Thanks to everyone’s hard work and coordination, Desert Dreams was a tremendous success for El Mayor,” said Longo. “We look forward to continuing to elevate this brand in the upcoming months.”

Photos and videos from Desert Dreams were shared through influencer Instagram posts/stories over the three-day event, reaching an estimated 1.9 million fans and followers!