LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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January 6, 2021

Ezra Brooks elevates flavor profile with the introduction of Ezra Brooks 99

New Ezra Brooks variant delivers fuller taste and smooth, mellow finish at an enhanced 99 proof ST. LOUIS (JAN. 6, 2021) – Luxco announces the latest addition to its award-winning Ezra Brooks family of products: Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow
August 17, 2020

El Mayor Tequila Continues to Innovate and Announces New Variant

El Mayor Extra Añejo Rum Cask Finish Limited Edition Launches in September (ST. LOUIS) August 17, 2020 – El Mayor® Tequila has launched a new limited edition variant, El Mayor Extra Añejo Rum Cask Finish. This new addition to the award-winning family of products is an ultra-premium handcrafted extra añejo tequila, aged a minimum of
July 14, 2020

Limestone Branch Distillery Launches 2020 Edition of Yellowstone® Limited Edition

This year’s edition also highlights a new upgraded look for the brand (Lebanon, Ky.) July 14, 2020 – The 2020 edition of Yellowstone® Limited Edition Kentucky Straight Bourbon will be on shelves in September, just in time for National Bourbon Heritage Month. This year’s edition features a seven-year-old straight bourbon finished in French Armagnac barrels.
April 20, 2020

Luxco Launches Vita Frute® Vodka Soda

Company adds new products to ready-to-drink portfolio ST. LOUIS (April 20, 2020) — Luxco launches Vita Frute® Vodka Sodas, a new addition to Luxco’s ready-to-drink portfolio, featuring unique and refreshing flavors. Vita Frute® Vodka Soda cans are crafted with American-made vodka, club soda and all natural flavors. The result – a deliciously, refreshing cocktail with
March 26, 2020

The Food Network & Cooking Channel South Beach Wine & Food Festival Presented By Capital One Launches SOBEWFF® & FIU Chaplin School Hospitality Industry Relief Fund With $1 Million In Initial Donations

Thursday, March 26, 2020 – Fund to provide immediate financial support to independently owned and operated restaurants and bars in South Florida impacted by the COVID-19 pandemic – MIAMI BEACH, Fla.–(BUSINESS WIRE)– The Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®) has launched the SOBEWFF® & FIU

March 24, 2020

Blood Oath Pact No. 6 Launches This Spring Finished in Cognac Barrels

Bourbon Series Continues To Release Successful Expressions BARDSTOWN, KY (March 24, 2020) – In its sixth year, the Blood Oath ultra-premium bourbon series continues to see unique expressions – Blood Oath Pact No. 6 launches this spring. The series – a creation of Lux Row Distillers’ Head Distiller and Master Blender John Rempe – combines
March 2, 2020

El Mayor Tequila® Debuts New Logo and New Look

Premium tequila family of products updates packaging, label and logo ST. LOUIS (March 2, 2020) – El Mayor® Tequila has debuted a fresh look. The brand updated their logo and launched a new, contemporary packaging. The new bottle features embossed details around the neck and base, in addition to a completely redesigned front and back
February 19, 2020

Lux Row Distillers Re-Launches Daviess County Kentucky Straight Bourbon

BARDSTOWN, KY (February 19, 2020) – To pay homage to the rich distilling tradition of Daviess County, Kentucky, Lux Row Distillers is re-launching Daviess County Kentucky Straight Bourbon – an ultra-premium family of bourbons, with three variants. This unique bourbon launches this week and consists of a mixed mash bill of both wheated and ryed
November 7, 2019

Limestone Branch Distillery Launches Bowling & Burch Premium Gin

(Lebanon, KY.) November 7, 2019 – Limestone Branch Distillery launched a new world gin, Bowling & Burch. The gin is named after Head Distiller Steve Beam’s two sides of the family who were in agriculture and also horticulture enthusiasts. “This new world gin was born from the passion my ancestors and I have for gardening,
September 16, 2019

El Mayor Tequila Introduces New Variant, El Mayor Cristalino

(ST. LOUIS) September 16, 2019 – El Mayor® Tequila has launched El Mayor Cristalino, a brilliantly crystal clear añejo tequila and the newest variant to the award-winning family of products. El Mayor Cristalino is an ultra-premium handcrafted tequila artfully blended from the finest añejo tequila, selected for its well-balanced oak flavors. “To achieve the crystal
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