LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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December 10, 2024

Penelope Bourbon introduces Havana

Annual release in Penelope’s Cooper Series of cask finishes stands apart as an indulgent bourbon experience that balances tropical elements with rich, warm maple notes.  ST LOUIS (Dec. 10, 2024) – Penelope Bourbon announced its latest innovation in cask-finished bourbon with the release of Havana. Always at the forefront of innovation, the Penelope team capitalized
November 12, 2024

Remus Gatsby Reserve Returns

Ross & Squibb’s 2024 edition of the ultra-limited Remus expression, made with 15-year-old reserves, features two signature mash bills inspired by the Roaring ‘20s and the time of Gatsby. ST LOUIS (Nov. 12, 2024) – It’s enough to make Daisy Buchanan swoon. The historic Ross & Squibb Distillery in Lawrenceburg, Indiana, announced the return of
October 15, 2024

Yellowstone Bourbon announces 2024 Bourbon Giftpack

Exclusively for the holiday season, the special giftpack includes three award-winning Yellowstone Bourbon varieties. ST LOUIS (Oct. 15, 2024) – Yellowstone Bourbon announced it will release the 2024 Bourbon Giftpack this month. The Giftpack showcases three award-winning innovations from the Yellowstone Bourbon family: Yellowstone Select, Yellowstone Special Finishes Collection Toasted and Yellowstone Special Finishes Collection
October 8, 2024

Penelope Bourbon offers exclusive access to Founders Reserve

Fans get first access to Penelope’s most prestigious release from the Estate Collection. ST LOUIS (Oct. 8, 2024) – Penelope Bourbon proudly announces the launch of its Founders Reserve List. By joining this exclusive list, our most dedicated fans will have a special opportunity to acquire these coveted bottles from the ultra-limited Founders Reserve, the
September 25, 2024

Penelope Bourbon introduces premium 2024 Estate Collection

Highly sought-after releases showcase the finest blends, barrels and finishes of aged barrel stocks ST LOUIS (Sept. 25, 2024) – Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope’s craftsmanship, from hand-selected barrels to meticulously
September 9, 2024

Lux Row Distillers introduces Small Batch PX Sherry Cask Finish

Latest addition to the Lux Row brand family will debut at the distillery in October before a nationwide release in early 2025  ST LOUIS (Sept. 9, 2024) – Bardstown, Kentucky-based Lux Row Distillers is expanding its Kentucky Straight Bourbon Whiskey family with the release of Lux Row Small Batch PX Sherry Cask Finish. The new
August 22, 2024

Ezra Brooks 99 introduces 1-liter bottle

Latest SKU meets increasing consumer demand for the highly-acclaimed, premium 99 proof bourbon ST LOUIS (Aug. 22, 2024) – The award-winning Ezra Brooks 99 has added a new SKU to its lineup. Beginning this month, Ezra Brooks 99 will be available in 1-liter bottles nationwide at a minimum suggested retail price of $29.99. Introduced in
August 14, 2024

Penelope Bourbon introduces tastes of Spain with Valencia

Annual limited-release bourbon is finished in Vino de Naranja casks from southern Spain ROSSELLE, N.J. (Aug. 14, 2024) – The annual release of Penelope Valencia is set to launch. On its journey to finish its straight whiskeys in wine casks from the world’s finest winemaking regions, Penelope Bourbon makes its latest stop in southern Spain.
August 12, 2024

Ross & Squibb Distillery celebrates the repeal of Prohibition with the release of Remus Repeal Reserve Series VIII

The eighth-annual release in the award-winning, limited-edition series features a medley of three high-rye bourbons aged between 10 and 17 years. ST LOUIS (Aug. 12, 2024) – The Lawrenceburg, Indiana-based Ross & Squibb Distillery once again pays homage to its Prohibition legacy with the highly anticipated Remus Repeal Reserve Series VIII Straight Bourbon Whiskey. Bottled
July 29, 2024

Limestone Branch Distillery announces 2024 Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey

Ninth annual release is extra aged and marks the distiller’s first-ever Limited Edition double finished in brandy and cognac casks. ST LOUIS (July 29, 2024) – Limestone Branch Distillery announces the annual release of Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey. Created by Limestone Branch Distillery Master Distiller Stephen Beam, the 2024 expression is
July 16, 2024

El Mayor Tequila introduces Rosado Reposado

The new premium tequila will be offered on a limited basis in select states starting this month ST LOUIS (July 16, 2024) – The Gonzalez family expands their award-winning tequila portfolio with their latest innovative offering: El Mayor Rosado Reposado. The premium 100% Blue Weber Agave reposado tequila is finished in Cabernet Sauvignon casks for
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