LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 13, 2022

Rebel® 100 Minibike Race Builds Relationship with Moto Community

This May, the Rebel® team at Lux Row Distillers™ partnered with longtime friend/Instagram influencer/motorcycle builder John Ryland from Classified Moto to sponsor the 2022 Rebel 100 Minibike Race. Held at the Rebel 100 Track at Bob’s Cycle Barn in Richmond, Virginia, the event featured five teams of 10 racers. Ryland’s group of friends and acquaintances

Tracie Becherer Retires After a 33-Year Career with Luxco®

After nearly 33 years in various roles at Luxco®, Utility A worker Tracie Becherer called it a career this spring. Initially hired in July of 1989 as a seasonal miscellaneous inspector, Tracie officially joined the Luxco team later that year. Over the next two years, she worked her way up and held the Utility A

Heather Jennings Honored for 25 Years of Service at Luxco®

This spring, Luxco® Production Scheduler and Export Coordinator Heather Jennings celebrated her 25th anniversary with the company. She was honored by fellow employees and received her 25th Anniversary Rolex at a catered luncheon at Luxco’s Maryville Center office. Luxco Operations Manager Kristen Rickermann had this to say: “Heather is the rock of our department. Through

Employee Spotlight – Donald Schnell – Luxco® Quality Control Manager

Donald Schnell joined Luxco® in April 2016 as a Quality Control Technician and currently serves as a Quality Control Manager. His work is far-reaching–managing quality control production efforts in St. Louis, Cleveland, and Kentucky for Lux Row Distillers™ and the Limestone Branch Distillery™. His oversight includes raw-material-supplier relations, fitness and quality trials, product testing, ensuring

Employee Spotlight – Sarah Asinger – Operations Specialist

Sarah Asinger started working at Luxco® as a temporary employee in November 2014. Three months later, she was hired permanently as a receptionist and currently serves as an operations specialist. In this role, she is responsible for creating the Cleveland production schedule, maintaining inventory in bailment warehouses in several control states, and bringing in finished

April 14, 2022

Luxco Brands Glimmering in Gold

A combined total of 15 Luxco Brands took home the Gold and Double Gold awards from the 2022 San Francisco World Spirits competition. 2022 Double Gold winners include: Green Hat Citrus Floral Gin Minor Case Straight Rye Old Ezra 7 Year Bourbon Rebel 100 Proof Kentucky Straight Bourbon Saint Brendan’s Irish Cream The Quiet Man
March 15, 2022

Congratulations to three HOT Luxco brands!

Exotico®, Juarez® and Juarez® Triple Sec, along with Arrow® Cordials received the IMPACT Hot Brand Award for 2021. They were among 43 brands recognized for stellar sales and marketing last year by the M. Shanken newsletter. To qualify as Hot Brands, spirits must have a minimum volume of 200,000 cases, and be at least one
February 15, 2022

Lux Row Distillers Barrel Dumping Ceremony

Lux Row Distillers has turned 4-years old! To celebrate the momentous occasion, and commemorate our first batch of distillate turning that ever-important age, a small “dumping ceremony” was held on at the distillery on Monday, January 31st. The ceremony was attended by all front- and back-of-house Lux Row employees, as well as members of Sales, Marketing, and Operations
January 5, 2022

Letter from the President David Bratcher has Something to Say

Cheers to another phenomenal year! 2021 was an incredible year for Luxco, our employees, and business partners. As our mission statement states, “We are Mindful of the Past, yet Focused on the Future.” We can’t wait to share with you the great work and programs we have planned for 2022. In this issue of the

A Note from Senior Management: Ryan Earey – Vice President of Sales

What a year we’ve had in 2021! The year brought opportunities, challenges, and ultimately, extraordinary sales success for Luxco. That success can be attributed to a simple constant: TEAMWORK. Despite volume spikes, retail load-ins, supply-chain issues, and even glass shortages, our sales teams, along with our distribution partners, have persevered to push sales to new

Introducing Luxco’s Newest and Oldest Distillery Ross & Squibb Distillery™

This fall, the distilling home of George Remus® Bourbon and Rossville Union® Rye Whiskey in Lawrenceburg, Indiana, wrote a new chapter in its illustrious 174-year history! Ross & Squibb Distillery™ now takes its place next to fellow branded Luxco® distilleries, including Lux Row Distillers™, Limestone Branch Distillery™, Destiladora González Lux, and Green Hat® Distillery. Like

Expansion Begins at Lux Row Distillers™

Lux Row Distillers™ – home of Ezra Brooks®, Rebel®, Daviess County®, David Nicholson®, and Blood Oath® bourbon brands – is undergoing a $4 million expansion to allow the distillery to operate 24 hours per day and increase its capacity by 75 percent. With more than 18,000 square feet, ten barrel warehouses at capacity, and a

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