Erinn Dettman has been working as a Luxco® Pricing Analyst since joining the company in October 2018. In her role, Erinn handles a host of responsibilities, including maintaining the data used in Luxco reports, performing ad hoc analysis and providing training on different applications within the company. “The most challenging part of my job is
Happy 2021 to everyone and I hope you had a great holiday and New Year! Thanks to all Luxco staff, vendors, suppliers, distributors and retailers for your dedication to Luxco, our brands and our staff. Congratulations to David Bratcher on being awarded the coveted Paul A. Lux Award! Due to the Covid-19 pandemic, this past
When Ann’s mom Dorothy was born, at the turn of the 20th century, the average life expectancy in the United States was 45 years of age. Ann got to live the equivalent of two full lives. To put that into some perspective, as a girl she listened to the attack at Pearl Harbor and the
Hitting retail shelves in Q2 2021, David Nicholson® 1843 and Reserve bottles will feature a more modernized bourbon look that preserves the visual appeal of the classic label design, while introducing a new bottle shape. The David Nicholson brand has had a variety of looks and packaging that date all the way back to 1843,
Luxco® President David Bratcher received the Paul A. Lux Award for 2020 in recognition of his outstanding achievements, dedication, integrity and commitment to Luxco. Nominated by his peers, David was presented with the award by Donn Lux, who cited multiple examples of David’s contributions during a challenging 2020. “Each year, this honor is presented to
Over the past 18 months, the Rebel® family of brands has transitioned to a whole new look and a refined brand positioning. The first quarter of 2021 marks the completion of that process, and the Rebel brand team couldn’t be prouder of the results. As part of its long-term brand strategy, the Rebel brand team
What do a reigning Academy of Country Music Awards “Entertainer of the Year,” a global pecan supplier and an ultra-premium tequila have in common? Everything – according to Thomas Rhett and Jeff Worn, who are cousins, lifelong friends, and co-founders of Luxco’s latest ultra-premium tequila brand: Dos Primos™. Spanish for “Two Cousins,” Dos Primos is
To say Yellowstone® had a good year in 2020 would be a major understatement. Sales in 2020 grew 158% over the previous year, outpacing the bourbon category six times over and continuing the brand’s four-year streak of at least doubling the annual growth rate of the ultra-premium bourbon category. Critical to the success of the
Congratulations to Dan Parmeley who celebrated his 25th work anniversary with Luxco®. Since January 8, 1996, Dan has worked as a label operator. He began his work on the old “b-line” and now serves as a technician working with the palletizer. To mark the special occasion, Donn Lux presented Dan with an engraved gold Rolex
As the weather warms up, Luxco® is providing cool adult refreshment with its new Vita Frute® Vodka Soda Mix 12-Packs, featuring the latest Vita Frute flavor: Blood Orange. The new Blood Orange flavor – with its citrusy, refreshing tang – will also be available in a 4-pack option. Just like the original Vita Frute Vodka
Like many annual celebrations, this year’s St. Patrick’s Day was a bit different from years past. Around the country, annual parades went virtual, and Irish pubs – normally packed on the day when everyone is Irish – strived to maintain social distancing with more modest attendance. Undeterred, the Niche portfolio brand team decided to take
Caitlin Jackson started her career with Luxco® in 2016 as an Assistant Brand Manager working on the Lux Row Distillers™ portfolio of bourbons. She is now the Brand Manager for Limestone Branch Distillery™, supporting the Yellowstone®, Minor Case and Bowling & Burch brands. In her role, Caitlin handles a host of responsibilities for the Limestone
