You have undoubtedly seen – and heard – a lot over the past few months about Luxco premium brands. At the mid-point of 2024, we’ve got great news to share, from the launch of new expressions to accolades from prestigious spirits awards competitions. We’re especially pleased with the strength of our premium-plus brands, which continue
When I assumed the role of Chief Commercial Officer earlier this year, I was entrusted with a team of exceptional individuals and a portfolio of prestigious, award-winning brands. Our collective efforts, in close collaboration with Luxco’s leadership teams, have positioned our people and products for continuous growth and opportunity. As we conclude the second quarter,
This spring, Remus® Bourbon announced an official partnership with the estate of Babe Ruth that culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV). A limited supply of 10,624 bottles, one for each of the Babe’s plate
Ross & Squibb Distillery® was in the spotlight when renowned bourbon expert, author and podcaster Fred Minnick hosted one of his popular Blind Bourbon LIVE tasting events in February. Featuring whiskeys primarily produced at Ross & Squibb – with a few from sister distilleries – the event was held in Ross & Squibb’s hometown of
Rebel® Bourbon and Lux Row Distillers® kicked off 2024 by proudly becoming the official bourbon of Richard Childress Racing (RCR), the No. 8 Chevrolet and two-time NASCAR Cup Series Champion Kyle Busch. This official sponsorship includes Rebel Bourbon full-wrap branding of the No. 8 Chevrolet during multiple 2024 and 2025 NASCAR Cup Series season races
To say Luxco’s Sales Enablement Team has been busy in 2024 would be an understatement. The three-person team, led by Managing Director Matt Ward, is responsible for implementing a nationwide on- and off-premise tasting-program strategy for Luxco® focus brands. In addition, they are working tirelessly to incorporate measurement and actionable insights into all endeavors with
In an exciting start to 2024, Luxco® expanded its family of branded spirits with new expressions and limited-allocation offerings that debuted during the first half of the year. Penelope® Bourbon Penelope Bourbon Tokaji Cask Finish The award-winning Penelope Bourbon Tokaji Cask Finish is the third installment in the brand’s Cooper Series. The limited-allocation rye whiskey
Limestone Branch Distillery® in Lebanon, Kentucky, and Lux Row Distillers® in Bardstown, Kentucky, have been bustling with activity this year. To accommodate visitors and the growing demand for their award-winning products, both distilleries have made several enhancements. Limestone Branch Distillery In April, Limestone Branch opened the Stephen B. Beam Tasting Lodge, a new 1,250 square-foot
It was an experience to remember. El Mayor® Tequila was the only spirits exhibitor at the Bollare Desert Dreams influencer event – a three-day exclusive sampling and gifting experience for social content creators held March 26-28 in Los Angeles ahead of the famous Coachella Music and Arts Festival. El Mayor was featured alongside some of
For another consecutive year, Luxco® brands earned top honors at the oldest and largest spirits competition of its kind. In its largest year yet with over 5,500 entries across hundreds of categories, the 2024 San Francisco World Spirits Competition awarded nine GOLD and six DOUBLE GOLD medals to Luxco brands across a variety of categories.
Jasmine Clark joined Luxco® in March 2022 as an Ambassador at Lux Row Distillers® in Bardstown, Kentucky. She currently serves as Lead Ambassador at the distillery, where she oversees the delivery of merchandise and product for the Lux Row Visitor Center and ensures the needs of guests are met. It’s a fast-paced, multifaceted job that
Bridget Fitzgerald joined Luxco® in June 2023 when Penelope® Bourbon was acquired. She currently serves as a Field Sales and Event Execution Manager, which is part of The Sales Enablement Team. In her role, she provides support to the sales team for the company’s off-premise tasting program for Penelope and other focus brands. In addition,
