Latest SKU meets increasing consumer demand for the highly-acclaimed, premium 99 proof bourbon

ST LOUIS (Aug. 22, 2024) – The award-winning Ezra Brooks 99 has added a new SKU to its lineup. Beginning this month, Ezra Brooks 99 will be available in 1-liter bottles nationwide at a minimum suggested retail price of $29.99.

Introduced in early 2021, Ezra Brooks 99 is a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish; Ezra Brooks 99 features a spicy, ryed-bourbon-mash-bill taste with an enhanced flavor profile delivered by the higher proof.

The level of sales success enjoyed by Ezra Brooks 99 was a key factor in the decision to expand the brand lineup and add a 1L bottle to the current 750mL and 1.75L offerings. The bottle shape retains the distinctive characteristics of the Ezra Brooks 99 brand for instant customer recognition.

“Since its launch in 2021, Ezra Brooks 99 has been growing in popularity,” said Eric Winter, whiskey brand manager for Lux Row Distillers. “Our decision to expand the Ezra Brooks 99 lineup and provide a 1-liter bottle is a direct reflection of our ongoing effort to listen to our customers and give them one more way to enjoy this highly rated bourbon.”

Ezra Brooks 99 earned consistently high acclaim across top industry competitions in 2024 with Gold medals at the San Francisco World Spirits Competition, SIP Awards and ASCOT Awards. Ezra Brooks 99 is produced at the award-winning Lux Row Distillers in Bardstown, Kentucky. For additional information or to find a bottle, visit EzraBrooks.com.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.